Samsung’s FE series is considered a bridge between the flagship experience and affordability, so it’s no surprise that the lineup has its own fan base. The latest in this series is the upcoming Galaxy S21 FE that has been making headlines for some time now.
The phone was initially expected to hit the market around this time, but due to the global chip shortage, plans were delayed. However, a piece of news coming out of South Korea suggests that things may have changed now.
According to a report in ETnewsSamsung appears to have already restarted mass production of the phone and is already planning to place an order for the necessary components by the end of this month. As things are going according to plan and there are no further delays, the Samsung Galaxy S21 FE may launch globally in the fourth quarter of this year.
The launch of this phone in the last quarter is critical for the company as the next flagship S-series smartphone will be launched next year. The company may want to stagger both launches so that these devices don’t cannibalize respective sales figures.
Since this is an affordable flagship device, Samsung expects the FE variant to help its sales figures and is also aiming for the Chinese rivals like OnePlus, Xiaomi, Vivo etc. who sell phones in the same segment.
The South Korean tech company is already under heavy pressure due to consistently declining sales and competing brands outnumber it to become the leading smartphone brand in volume. In addition to keeping the price of its foldable phones competitive, the company also wants to introduce innovative features in its affordable phones.
Now that the company may have found ways to ensure proper delivery of the device, let’s hope the Samsung Galaxy S21 FE hits the market without further delays.