India’s smart TV market logs record 65% growth in Q2 – Xiaomi leads the pack

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Thanks to people being confined to their homes due to the pandemic, the demand for smart TVs has skyrocketed as OTT platforms mushroom. The smart TV market in the country recorded an extraordinary 65% ​​year-over-year growth in the second quarter of 2021, and India’s total TV shipments grew 46% year-over-year in the same quarter, according to the TV Tracker Service of India. Counterpoint Research. The report also noted that the smart TV market continued to gain market share over the non-smart TV market, taking 80% share of the total TV market during the quarter.

Xiaomi, Samsung, LG and Sony dominated the smart TV market, while OnePlus maintained its position in the top five with 20% quarter-on-quarter growth.

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