Amid a global semiconductor shortage affecting everything from cars to graphics cards, Team Red isn’t prioritizing crypto miners over gamers in who can buy the company’s latest Big Navi graphics card, AMD Chief Financial Officer said. Devinder Kumar at a recent technology conference.
“We don’t prioritize our product or make it for the crypto folks,” Kumar explained at the 2021 Deutsche Bank Technology Conference. What drove the growth, he explained, was the high-end Radeon 6000 series — and indeed, the graphics giant had a huge year.
“We started the year with a sales increase of 37%”, Kumar said at a Deutsche Bank Technology Conference, describing AMD’s stellar year financially. “And really, it was early in the year, we wanted to make sure, especially from a supply point of view, that we could be confident in everything we need from wafers to substrates and also ATMP capability. We increased that to 50% and then 50% to 60%.”
“I would say that the demand for the products has been strong and has even gotten stronger,” Kumar added.
The figures are not specifically broken down by product category; instead, AMD’s Ryzen CPUs and Radeon RX graphics cards were both lumped together under the Compute and Graphics segment, according to ExtremeTech. That segment posted significant gains thanks to sales of both processors and graphics cards, the latter being much harder to find in retail for several factors.
Analysis: AMD’s crypto windfall can’t be ignored forever
That AMD should specifically address the crypto question is really a company issue.
AMD has not really been candid about its stance on crypto miners buying up all its cards to work in the crypto mines. Nvidia is much more open about its desire to get its cards into more gamers’ hands than AMD, even to the point of publicly investigating how much of its graphics card revenue is tied up in crypto mining.
Meanwhile, AMD doesn’t seem to want anyone to notice that their cards are popular choices for crypto miners and that they seem to be out of stock for almost everyone everywhere.
There’s only so long that you can go without a strong public statement on the matter before gamers start paying attention, even among the more devoted AMD fans, and wondering which side AMD is on.